About
Freek van der Merwe
Photographer | Cinematographer
Freek van der Merwe has been behind the camera for as long as he can remember, and for over a decade, it’s been more than just a passion, it’s been his profession.
What sets him apart isn’t just experience, but the way he works with people. Freek has a natural, calm presence that helps clients feel at ease almost instantly. There’s no pressure, no awkwardness, just a space where people can relax, connect, and be themselves.
Couple sessions are where this truly comes to life. Through simple guidance, natural interaction, and a bit of humour, he creates an environment where couples don’t just pose, they reconnect. The result is something real, emotional, and honest.
Alongside this, Freek has worked with corporate clients to deliver high-quality visual content for marketing campaigns, always professional, always on time, and always with a strong visual standard.
His work also extends into storytelling through film, having produced multiple short documentaries for various organisations, capturing real people, real stories, and meaningful moments.
Our Philosophy
At TA Visuals, we don’t just capture moments, we tell stories.
What started as a passion for photography has evolved into something more intentional: creating cinematic visuals that help people and brands feel something when they look back. Because the truth is, anyone can take a photo. But not everyone can capture a moment in a way that brings it back to life.
We believe the best moments aren’t forced. They happen in between, in the quiet glances, the laughter you didn’t plan, the way you naturally connect. That’s why every shoot is designed to feel relaxed, guided, and real.
No stiff poses.
No awkward pressure.
Just a space where you can be yourself, and we take care of the rest.
We specialise in cinematic visual storytelling for:
Couples and weddings
Personal brands
Businesses and hospitality
Whether it’s your wedding day, your relationship, or your brand — we focus on creating visuals that feel natural, emotional, and timeless.
We’re privileged to have worked with these companies and organizations.
